Event marketing strategy
Turn a calendar of events into a pipeline system, with clear goals, audience design, and measurement built in from the start.
What we do
Senior strategic help — without adding headcount.
Fixed-scope engagements for B2B marketing leaders running 5+ events a year, typically between $15M and $250M ARR — senior judgment in the room without another full-time hire.
Event ROI audits
A clear-eyed read on what your event spend returns today, and exactly where the pipeline is leaking.
Partner & sponsor activation
Co-marketing, partner funded programs (MDF), and sponsorship programs designed to produce leverage — not just logos on a slide.
Field program design
The field motion that converts event and partner activity into qualified, sales-ready pipeline.
Integrated GTM advisory
Senior, cross-functional judgment that connects events, partners, and field into one coherent growth motion.
Team enablement
Coaching and frameworks that leave your team able to run the motion without ongoing outside dependence.
Specialties
Marketing StrategyEvent MarketingDemand GenerationGrowth MarketingPartner MarketingLead GenerationField Marketing